Coca-Cola's new AI holiday ad is a sloppy eyesore

(theverge.com)

10 points | by stalfosknight 6 hours ago

5 comments

  • sema4hacker 2 hours ago
    It's clear that if you use a phone, tablet, desktop, or television, then very soon the vast majority of what you see each day that you've never seen before will actually be 100% generated and not real. There will be generations growing up that will never see a picture, video, display, or transmission of something capturing real life. Every new thing they see will be computationally generated, including all TikTok and YouTube videos. Some day it will be announced that the last human movie star on Earth has died.
  • spike021 1 hour ago
    Generally it looks awful but it also has obvious telltale signs of being AI, like the truck's license plate being text gibberish.
  • foxyv 3 hours ago
    The hedgehogs and the polar bears were particularly bad. Gave me very "Harry Spotter" vibes.
  • ChrisArchitect 6 hours ago
    > Around 100 people worked on the new holiday campaign across Coca-Cola

    Right, yes, please give us the number of humans working on a project so we can quantify the acceptable HumansInLoop(tm). Is 100 a good number or bad?